Do you ever thought how famous artists like Leonardo Da Vinci or Salvador Dali would create in the modern world? What if these famous painters had their own modern logos?
After working as a branding designer for a long time, Brazilian artist Milton Omena challenged himself to expand his design boundaries and get out of his comfort zone and fulfill his idea of creating visual identities for famous painters. He carefully thought of painting styles, painters personalities, habits and lifestyles and how each of them would have a unique logo, brand or product.
“For example, I have never made freehand logos or proportion calculus. I have never used pastels or more than 3 colors. Using the inspiration from painters who already had their strong styles established was a way of exercising my versatility,” the designer told Bored Panda.
Go down the page and check out the modern logos of famous painters!
More info: behance.net | orbestudios.com
Leonardo da Vinci
As reference the designer used Leonardo Da Vinci’s sketches, notebooks and studies. Even though this artist is known
for his brilliant use of perspective and depth in backgrounds and amazingly expressive portraits, Milton figured
that his inventor side would reflect more his personality.
Result:
Vincent van Gogh
Vincent Van Gogh is said to be a very reserved and thoughtful person and a very meticulous artist, therefore, Milton was inspired by his iconic brush pattern. The designer explained that the brand identity became the only logical way to encompass his enormous influence.
Result:
Claude Monet
Monet was the most influential Impressionist artist, and the name of the artistic movement came from his work “Impression: Sunrise”. The designer was inspired by his famous series of paintings depicting the bridge over the lake of water lilies.
Result:
Salvador Dalí
Dali was an amazingly weird man who became a symbol of Surrealism and was known for his glorious mustache and irreverence. The designer says that he really enjoyed the process of creating logos for this artist as he just let his inspiration flow.
Result:
Pablo Picasso
Pablo Picasso paintings are considered to be one of the most expensive art pieces ever auctioned. He is also repeatedly
referenced as a multi-talented artist being not only a painter, but also sculptor.
Result:
Piet Mondrian
Mondrian was a Dutch painter who is regarded as one of the greatest artists of the 20th century. His geometric
and mathematical use of primary colors created neoplasticism and left a mark in history. His remarkable
style influenced not only art but also architecture and graphic design for the remaining years.
Result:
Jackson Pollock
Pollock was a rebellious man known for his unusual method of paintings and considered to be a major figure of
abstract expressionist movement. He was a painter who used to paint on the floor and sometimes leave accidental
cigarette burns on his canvas due to his chainsmoking.
Result:
Andy Warhol
The biggest name in the pop-art movement. His contrasting bright colors were a symbol of the allure of fame and commercialism. In this logo, the designer sought to follow the colors used in the famous painting portraying Marilyn Monroe.
Result:
