Few logos are recognized as wide as the iconic Lacoste crocodile, but the clothing company decided to change it. Temporarily. The French retailer has released a limited collection of white polo shirts, which, instead of the iconic crocodile, feature 10 endangered species. And even though the entire

A brand identity is always made based on the brand essence and core values or its defined by name. In this project, a set of brand icons is portrayed with a combination of two main elements, that stands for a unique pursued images. These icons will communicate thoughtful supreme designs blended

Whenever a company changes something that fans have been familiar with for years, there’s bound to be some backlash. World-famous racing company Formula 1, however, opened up the gates of hell this week by changing their iconic 24-year-old logo to a sleek, modern design. The slanted, all-red,

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So there’s this girl, she’s cute and you’d really like to ask her out. Problem is, you got no prowess when it comes to persuasion, no skills at being smooth. What to do? Why enlist the expertise of your English Professor of course! Sometimes, tried and trusted academic theories of rhetoric are the